Hey, I’m Frin.
I help community-focussed enterprises and organisations tell their stories on social media.
My Approach
Storytelling
Story-telling is an ancient art form and an integral part of marketing your work to build community. This means I approach marketing your work like telling your story: showing audiences your setting, characters, motivations, given circumstances, inspirations, and challenges.
Granular
I’ve always been a detail-orientated person, zooming in on the tiny elements that go together to make the overall impression. By using these tiny details of your organisation as content inspiration, the organisations overall social media impression builds itself.
People First, Only, Always
While I respect that AI tools can be useful in certain areas, it has no place in creative work. Until AI is sufficiently regulated and sustainable, I will not be using it in our work.
Services
Whether you know exactly what you need from me or aren’t completely sure, my services are designed to be flexible to each client.
You can book a free enquiry call with me here.
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You wouldn’t pay a therapist without first discussing your needs – I approach social media work in the same way.
If you are interested in a particular package or combining multiple, fill out the form below so we can talk about your organisation, it’s social media needs, and I can provide recommendations based on our conversation. The discussion can be via telephone or video call.
This discussion will always be minuted. These minutes will be sent to you after by way of a follow up email. From there, the ball is in your court, and we will move forward as you see fit.
I recommend:
Everyone interested in working with me schedules an Eagerly Enquire call
Whether you know exactly what you want or have no idea, an Eagerly Enquire call ensures we are all starting from the same page
Be honest about your experience level with social media, as well as the organisation’s relationship and history with it.
This is a free 30 minute enquiry call which can be done over the phone or online.
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The management package covers the overall direction of social media content. This is the strategic centre behind all other areas of social media.
Social Media Management package covers:
Ongoing research and strategy
Key-holder of the social media strategy – in charge of ensuring planning, creation and execution of content is aligned with the organisation’s aims and values
Content planning and building the posting schedule (sometimes across multiple platforms)
Overseeing creative work and ensuring content remains relevant to the organisation’s content plan
Build shot lists and content
Manage creation and execution of campaigns
Collect, analyse and produce analytics detailing the efficacy of campaigns, content types, content pillars/categories and make recommendations
The Social Media Management package works best when there is a continuous open dialogue within your organisation and between Eagerly and your organisation. This will look different for each organisation, and we can discuss how this looks during an initial discovery call to figure out how best to work together.
I recommend:
Having a full audit done first (see Audit and Strategy)
Combining this package with a one-off Create your Creative Team workshop if you have capacity to create content according to a preset plan or
Combining this package with our Content Creation package for the full rolling Eagerly experience.
This is a rolling package. Payment is taken each month, in advance.
This package starts from £600/month.
Pricing is calculated according to each client’s needs. Actual fee may be higher.
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The Content Creation package covers the creative/design work of social media. Your branding, visuals, content are all built from this package.
Content Creation package covers:
Bespoke branding kit for socials content
Content templates for each format, in each pillar/category
Photography and/or stock image sourcing
Copywriting
Video filming and editing
Post design
Content creation package gives you:
Still images, graphic posts, videos, (animated) iconography bespoke to (and reflective of) your organisation
A comprehensive brand identity that reflects both your existing presence and your values/aims
The vehicle for building direct connections between your organisation and your audience
I recommend:
Having a full audit done first (see Audit and Strategy)
Combining this package with the Social Media Management package for the full rolling Eagerly experience.
This is a rolling package. Payment is taken each month, in advance.
This package starts from £650/month.
Pricing is calculated according to each client’s needs. Actual fee may be higher.
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The Audit and Strategy package is ideal for organisations who are not on social media at all or have accounts that are ‘dormant’. I recommend this package for anyone who is interested in social media for their organisation but doesn’t want to commit to a management and/or creation package right away.
This package is broken into three stages: Discovery, Research, Report.
Discovery:
Initial meeting with Eagerly where we discuss the organisation, its purpose, its membership/client base/target audience, and it’s aims and values
Research:
Your organisation’s website (if there is one)
Your organisation’s social media accounts (if there are any)
Relevant subject matter on social media
Trending dialogue and information on social media
Report:
A comprehensive account of our findings
A recommended social media strategy based on information from Discovery and Research stages (including recommended content pillars/categories, platform(s), and content mix)
An example draft content plan (one month, directed by current social media presence)
Audit and Strategy gives you:
Insight into how similar organisations are using social media to engage with their audience
Where your organisation could fit within the digital landscape
How relevant subject matter is being discussed by organisations, influencers, and the public online
A bespoke strategy for social media marketing based on your organisations’ aims and values
Recommendations for platforms, content format mixes and scheduling.
This is a one-off service. Payment is made prior to work commencing.
This package is £500.
Your audit and strategy is sent to the email you use to purchase the service within 10 working days.
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Brand Build-Out is a package designed for busy teams who want to create content on site but don’t have capacity to get the branding work together first. Following a discovery call with you, I’ll build a Canva Pro suite specifically for your team. Once I’ve set this up, I hand the suite back to you so your team can get creating!
Brand Build-Out covers:
Creating bespoke Canva branding kits (either one just for the organisation’s branding or individual kits for each content pillar/category)
Content templates designed so you can just import, tweak, and post!
Sourcing stock imagery to start your content bank
Brand guidelines covering everything from typeface to images for you to share with your team
A follow up meeting with your team and Eagerly to see how things are going (we aim to have these calls about 1 month after finishing the branding suite, but this can be scheduled sooner or later depending on your needs).
I recommend:
Having a full audit done first (see Audit and Strategy)
Encouraging your team to start collecting images/videos while your suite is being set up
Nominating a member of your team as a socials supervisor to ensure content that gets posted is on brand, correctly formatted, and in line with the branding guidelines
Please note that the purchase of a Canva Pro subscription will need to be fulfilled by the organisation and full access provided to Eagerly for the duration of the package.
This is a one-off service. Payment is made prior to work commencing.
This package is £750, plus the purchase of a Canva Pro subscription.
Case Studies
MLDUK
Social Media Management & Content Creation
National association of qualified Manual Lymphatic Drainage practitioners.
MLDUK aims to educate people on MLD and empower them to advocate for their health.
The Nest Coffee House
Social Media Management & Content Creation
Independent coffee house in Southampton, UK.
Frequently Asked Questions
It’s normal to have questions about social media, especially if you’re looking to outsource management to a freelancer or agency.
Below are some of the most common questions and statements I’ve had from clients and prospective customers.
If you still have questions, book a free enquiry call with me.
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You don’t have to! ‘Doing Instagram’ is my job. Your job is to share your knowledge of your industry with me so I can share it with social media users for you.
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Because that's where everyone else is (in broad terms).
Social media is one of the most powerful influencing forces over public opinion these days. By engaging with it and using it to our advantage, you have the potential to reach thousands more people who need your work/business.
It can be a scary place, yes, but that's were people like me come in. Social Media Managers spend as much time learning about and working with social media as you spend learning about and working with in your feilds.
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You wouldn’t pay a therapist without first discussing your needs – we approach our work in the same way.
If you are interested in a particular package or combining multiple, email us to schedule a time to talk about your organisation, it’s social media needs, and we can provide recommendations based on our conversation. The discussion can be via telephone or video call.
This discussion will always be minuted. These minutes will be sent to you after by way of a follow up email. From there, the ball is in your court, and we will move forward as you see fit.
Let’s chat!
Schedule a free enquiry call with me to discuss your social media needs.