The Nest

Social Media needed to:

• Build following online and increase footfall

• Build consistent brand identity on Instagram

• Create a more consistent, less ad hoc, impression on social media - applying the same level of care and attention online as is given to service and product on site

Social Media Strategy:

• Showcase venue’s identifiable feature (purple neon, co-working space, dog-friendly, independent business)

• People-focussed (showcasing both team and visitors)

• Harness nostalgic 2010s style environment on site

• Present venue as “the local coffee spot” identity for SO15 residents and “the place to go” for Southampton visitors

Content Strategy:

• Bias in photography towards product and place

• Graphics make reference to every-day tech/convenience

• Inspiration: 2010s Instagram-styles and up-to-date tech, indie neon hangout, young professionals, remote working/work-from-coffee-shop culture post-pandemic